Breaking Down Silos
Facilitated journey mapping workshops with 40 stakeholders and conducted patient interviews to identify critical gaps in specialty care selection, establishing shared research methodology and generating actionable improvements for mobile experience and provider transparency.
From Click to Care
Multi-phase analytics study revealed mobile users' distinct navigation needs, resulting in a 40% traffic increase after adding a prominent homepage link that mobile users triggered at 2.5x the rate of desktop users.
“When you were hired, I hoped you would help create a multifaceted testing program. Over the past year, in addition to taking on a much heavier design workload, you have brought that program to life. You have a wonderful combination of vision, talent and the perseverance to execute it. It's great to work with you.”
—Associate Director, Digital Experience, UC San Diego Health
“You’re our new secret weapon!”
—Digital Content Editor, UC San Diego Health