Understanding User Image Preferences

This project was launched to drive impactful design decisions and iterations aimed at minimizing friction points in the user journey. Our goal was to determine if the main user experience—making an appointment—was seamless and easy for users to complete.

Man talking to a woman on a laptop for an interview

The Opportunity

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Value it produced

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Your role

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Constraints

How did research inform the design

How did research inform the design

Thorough Recommendations & Insights (Copy) (Copy)

Thorough Recommendations & Insights (Copy) (Copy)

Pattern Identification (Copy) (Copy)

Pattern Identification (Copy) (Copy)

Original Page Design (Copy) (Copy)

Original Page Design (Copy) (Copy)

Designing and Mockups (Copy) (Copy)

Proposed Simple Design Changes (Copy) (Copy)

Proposed Simple Design Changes (Copy) (Copy)

Approved and Coded (Copy) (Copy)

Approved and Coded (Copy) (Copy)