https://www.sarahshaum.com/portfolio daily 0.75 2024-06-13 https://static1.squarespace.com/static/666a5e551d77e64a77ca7950/t/666a5e5d1d77e64a77ca7a62/1388295346492/ Home - 56 Days: I'm Still Here https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247005398-Y2DN595Q0UIZ2NJLHG0D/image-asset.jpeg Home - 56 Days: I'm Still Here https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247005404-PYNUY5D7V7VDUIPRWP52/processing_test-nosound.gif Home - Urban Contours https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247005409-Q0HW373TPYRZZ4XQFSKP/secret4.jpg Home - Your Secret Here by Sarah Soriano, Adam Butler, Alicia Chee, David Fodel, Brigid McAuliffe, & Allie Poh Medium: interactive installation “Your Secret Here” is a representation of the confidential nature of coded, encrypted, and interpersonal communication and the growing concern about privacy and protecting our identity. This interactive installation urges the viewer to participate by writing or speaking their secrets, which will be shredded physically, visually, and aurally eliciting an act of absolution. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247005387-GNG0CEV97WIIDTYGZAHE/image-asset.jpeg Home - Paths of Transition https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247005392-S5LN9U1NGCDJRYXX0A6B/filtered3.jpg Home - Filtered Embrace Medium: mixed-media installation Filtered Embrace is part of the No Place Like Home exhibition: a multi-faceted art installation that explores memories of transition, migration, journey, comfort, farewells and returns. Four individual artists intertwine their experiences, thoughts, concerns, and reflections about traveling to and from home. Layers of imagery, maps, movement,and playful objects illustrate the transition from one home to the next, the illusion of home, and various notions of what home is, was, or will be. Each artist explores these notions in unique ways with individual attention to media, materials, and their own specific approach to the theme. A cohesive whole emerges from these disparate elements in much the same way that our memories of home blur, soften, expand and remix themselves over time. Filtered Embrace illustrates the perception of home that is composed of memories that transform and become blurry with time. The use of transparent material illustrates the layers of memories that become distorted as new memories are created. A chair, a lamp, an old table, and shoes are objects that represent a space (such as home) that provides comfort with familiarity. The objects have been salvaged from thrift stores and yard sales and chosen because they are similar to objects I remember from my childhood. They do not look exactly like what I recall but they are placed in my memory as placeholders for similar objects and occasions. My memories and the memories of these salvaged objects begin to morph as time passes andnew objects and experiences create layers of life experiences. Featured Artists David Fodel Brigid Mcauliffe Allie Pohl Sarah Soriano. A collaborative project between the Denver International Airport and the Graduate program in Electronic Media Arts Design at the University of Denver. Reviews: Students display artwork at Denver International Airport, by Kristal Griffith, DU Today (PDF, 252KB) Airport art roundup: Best exhibits at a terminal near you, by Harriet Baskas, USAToday.com (PDF, 140KB) https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247005382-HKGTNRPLW2X66WY5RQFZ/image-asset.jpeg Home - Technoetic Rainforest 2009 https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247005376-FAT2XKABM12IXWRF9OY8/calagoons2_med.jpg Home - Ebb and Flow of California's Central Coast Lagoons Medium: High Definition Animation An animation demonstrating the historical evolution of California's central coast lagoons - from the settling of the Ohlone people to modern day urbanization. This animation was created using cut paper, cellophane, felt, and minimal digital graphics. Created for the 2011 "Exploring Coastal Lagoons of Central California: A Journey through Art, History, and Science" exhibition at the Santa Cruz Museum of Natural History, October 15, 2011 - February 24, 2012 https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247005415-BE5OFVRB8IYSVUP0XLI2/meme1_thumb.jpg Home - Meme Medium: interactive Flash movie “Meme” is a visual representation of the propagation and personal perception of my meme. A meme is an idea and behavior that spreads from person to person within a culture. This piece reflects how my meme was assembled and how that affected (or infected) its propagation. It illustrates the assimilation of my meme into a living, breathing being that gives off unsettling minute pieces of information that joins or sparks a larger breathing unit of memeplexes. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247005421-R0MYGU5AVHF5129F5V6Q/image-asset.jpeg Home - Swollen Open this damn window so I can see what this thing is about! https://www.sarahshaum.com/design-work daily 0.75 2025-12-29 https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247027014-W7ZZ05CNN0DQDFEA9K0Y/mca_3.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247013018-QVGK6OL9NWW6XEHNYP07/UXUI_designs_for_webPortfolio.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247006607-UC7HJEEQM266M2KD8CJE/UXUI_designs_for_webPortfolio5.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247034991-1STYGGWO22CRVVF6YNB8/ucrsrc_mobile_app2020_mockup.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247013018-QVGK6OL9NWW6XEHNYP07/UXUI_designs_for_webPortfolio.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1719895301507-7096D40X3PH4YDFDSPWX/twisted_tech_home-SQUAREjpg.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1719895508161-5QTIX084LZM8BWNQQUCE/Texas-Theater-home-SQUARE.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1719895624340-UH3U22IESRBHN0UX77HU/Herrin-aero-SQUARE.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1719895759600-KBY5IYNK5QPWNRH595RV/camp-clayton-SQUARE.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1719895845691-OU58FJL3IY565NWMVUG8/centennial-SQUARE.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1719895952047-O9AD98U6B8SFE2M7LOIC/cwjc-square.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1719896071049-8U5R6AEDNAU4JT7WXK1L/vla-square.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1719896241119-NRNTGECPETM97MG6C3OG/Clayton_square.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1719896471395-4G0D5XRF7ZJCQMHBYQ4H/Waxahachie-square.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247013018-QVGK6OL9NWW6XEHNYP07/UXUI_designs_for_webPortfolio.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764547566485-3JM9UJNO4E8D4STV6FC3/1558-brand-website-before-with-text.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/c3f8acae-02ab-4ff6-9f72-2f3142e6a955/1558-web-mockup-square.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/6d28c8d3-3265-4ea4-9668-5dbe7623d681/cye-square.png Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/452dccbf-06d3-4d4f-b796-6f6e702c1199/Apex-web-mockup.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/b359ce1a-ecc0-41be-9906-6aa3b7c5a5ba/Oakhull-web-mockup.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1e765240-d7c1-493b-87b7-1449006094cb/fefes-web-mockup.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247006607-UC7HJEEQM266M2KD8CJE/UXUI_designs_for_webPortfolio5.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247013018-QVGK6OL9NWW6XEHNYP07/UXUI_designs_for_webPortfolio.jpg Design - The Opportunity I partnered with Ekaterina Orlovie, a local watercolor artist and close friend just beginning her professional art career, to explore how her distinctive artistic style could transform a functional restaurant finder into an immersive, game-like experience. The goal was to create an app that made discovering brunch spots feel less like scrolling through reviews and more like creating your own culinary story. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247013025-W279X5FI1FVMUKB8H918/UXUI_designs_for_webPortfolio2.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247013012-O4U98Z6EA63QGU7X3BWV/UXUI_designs_for_webPortfolio4.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247013006-B8DD19HDAQR6BONVNEZZ/UXUI_designs_for_webPortfolio3.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/c3f8acae-02ab-4ff6-9f72-2f3142e6a955/1558-web-mockup-square.jpg Design - The Problem The previous website functioned adequately but failed to capture the dynamic, collaborative energy that defines 1558's approach to brand work. CEO and Brand & Marketing Director identified a critical disconnect: the site looked professional but felt static and formal, missing the creative spark and personality that clients experience when working with our team. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764548785470-JU15YTDILDJEE4ZSUPQG/1558-home-screen-desktop.png Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764547909912-HK7YQN3EKPQCH566K5PZ/1558-propel-screen-desktop.png Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764547566743-HCIV71SMKECTU82EUTZ8/BA+Web-All+Our+Services.png Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764547909024-NJR4HGSC3VWCETZOLWTA/1558-home-screen-mobile.png Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764547568318-JSMNCWDISB03EBG7O3Q4/BA+Web-Content.png Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764548716696-R19IRAAQDYVR1KQP2WTS/image-asset.png Design - 1558 Mood Board Collection of images, colors, and styles that inspire the mood and aesthetic we want to achieve. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/6d28c8d3-3265-4ea4-9668-5dbe7623d681/cye-square.png Design - Business Objectives Align digital presence with established brand identity to create cohesive experience across all touchpoints Build parent confidence through professional, trustworthy design that reflects program quality Serve primary audience (prospective parents) while providing clear pathways for enrolled families Accommodate organizational scale across 28+ pages without sacrificing usability or visual coherence Position Clayton Youth Enrichment as the premier childcare choice in Fort Worth through design that communicates both professionalism and warmth https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247025984-WRQF80MBC9LQ79ITL6DV/Clayton_home_1024.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247025972-PH7WH5QD20C0XGENSU7U/Clayton_Final_1026x768.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247025979-A6W11BZDW0DYQYYQXL4K/Clayton_Concepts_1026x768.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/452dccbf-06d3-4d4f-b796-6f6e702c1199/Apex-web-mockup.jpg Design - The Problem The existing site failed to communicate the scale, professionalism, and mission-critical nature of Apex's current work. Government procurement officers, healthcare administrators, and emergency management directors evaluating vendors for urgent infrastructure needs should quickly understand what Apex does, why they're qualified, andhow to contact them. They needed to portray their evolved identity as innovative problem-solvers for the nation's toughest infrastructure challenges. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766175616512-WO6FHQ3NRNFUU3QN2AAI/apex-wireframes1o3-2025.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766175616432-NJFTFEA69H7DNOZ01LB9/apex-wireframes2o3-2025.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766175617517-FZD4ALTIXAT0B005EU3J/apex-wireframes3o3-2025.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/b359ce1a-ecc0-41be-9906-6aa3b7c5a5ba/Oakhull-web-mockup.jpg Design - The Problem Investment firms face unique trust barriers where weak digital presence actively discourages investors. Oakhull needed to address three core issues: • Building credibility in a skeptical industry where digital first impressions directly impact investment decisions • Reaching multiple audiences (prospective investors, existing clients, financial advisors) with clear communication about investment philosophy and specific opportunities • Maintaining consistency across channels to reinforce professionalism, since investors research through multiple touchpoints before committing The solution required differentiation from generic financial services websites while preserving the category's professional standards. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766343658254-PM6PVZDAF3PRA81RF74D/Oakhull-home-desktop-and-mobile-2025.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766343656814-4ZOVBR2H2FX2ZDRPNJI7/Oakhull-explore-desktop-and-mobile-2025.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766343656712-SGSXNM2HQGV1T52X53B3/Oakhull-our-mission-desktop-and-mobile-2025.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766344647007-LUCA869UUEHAA1ITEF2L/Oakhull-shadygrove-LP-desktop-mobile-2025.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766344646798-PXYL0DZ5A7MBWV0RSI5F/Oakhull-shadygrove-brochure-2025.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766339154418-YJQL9CI72FYC82ER84J9/Oakhull-shadygrove-linkedin-posts-2025.jpg Design - Shady Grove Social Media Post Templates https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766339440111-ZW2MHYNE2DLWG5117OUX/oakhull-shadygrove-emailtemplate-2up-2025.jpg Design - Shady Grove Email Templates https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766344290415-TRTVFEUKN5MXEGOOIB4D/oakhull-video-brochure-all.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766344290417-4O1DZM5IYBD2LFLUW1VD/oakhull-video-brochure-cover.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766344292114-N0G7ADAN6EZPBL3RJNBG/oakhull-video-brochure-inside-left.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766344293056-Z9H72Z8IS4A0OOTIQQ1T/oakhull-video-brochure-inside-right.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766344892198-TS9VOA16ENSHBRIEXQ60/oakhull-video-brochure-fine-print-layout.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1108f6c8-a591-48ca-acbb-b180eae932ed/Oakhull-wireframes-website-compiled.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1e765240-d7c1-493b-87b7-1449006094cb/fefes-web-mockup.jpg Design - The Problem No digital presence — A new business with limited discoverability Dual-audience complexity — Kids want to see the fun; parents need logistics, pricing, and booking capability Brand vision vs. category norms — Client's sophisticated aesthetic ran counter to every competitor's approach https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766347450440-1EKEWJ2VNO3IB6BQ805R/fefes-moodboard-2.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766347450439-I402SJMKABH4W2KVZKF2/fefes-moodboard-1.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766347335571-RT306BW80APD1ZEJIO3J/Homepage-Fefes-interior-pages-web-gallery.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766347335908-3AIYO9FNQ2IF4A94AWQD/Homepage-Fefes-home-web-gallery.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247006607-UC7HJEEQM266M2KD8CJE/UXUI_designs_for_webPortfolio5.jpg Design - The Problem This Solves Anxiety Monitoring Paradox: Traditional stress monitoring apps present data clinically (heart rate numbers, stress scores, red warning indicators), which can paradoxically increase anxiety. Disconnect Between Data and Experience: Numbers and graphs require interpretation—users must translate "125 bpm" into understanding of their internal state. The Opportunity: An app that monitors stress AND provides calming intervention simultaneously through musical biofeedback—turning the monitoring itself into a meditative, therapeutic experience. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247006607-UC7HJEEQM266M2KD8CJE/UXUI_designs_for_webPortfolio5.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247006613-VF9JG3D9N7DXD3811OF7/UXUI_designs_for_webPortfolio6.jpg Design https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247006619-YYGENR679YNDZCH8PR29/UXUI_designs_for_webPortfolio7.jpg Design https://www.sarahshaum.com/samples daily 0.75 2024-06-13 https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247028087-FODXBHQYN0KPRCY4UF5L/grad_b4_design_600px.jpg samples https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247028125-3AC2MTGLEVNVGV5TTP5A/grad_b4_design_600px.jpg samples https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247028136-TK4WX8DSMUISXSCNH0QT/grad_after_design_600px.jpg samples https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247028110-GLHUA14Z1H84FWZZ19CA/SkiSnow-poster.jpg samples https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247028104-SIYYYL4FT711360YBI8T/BoxingChampion_flier.jpg samples https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247028144-XAMVZ3LHPC5ABL7QMWC2/06SRP-hamster500px.jpg samples https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247028120-JXTA9LVNMAVD88K5YJXV/GolfChampionship.jpg samples https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247028097-TMAD8L40SDQMQK6K6Z8Q/Globetrotters_dtp.jpg samples https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718247028115-P52ZFW1QW0CJ87KQUJHZ/lloydbanks_youngbuckwhc.jpg samples https://www.sarahshaum.com/ux-research daily 0.75 2025-12-30 https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718744733611-1TWM0NLJ3K2K75PLGGZJ/image_of_a_computer_screenabtesting.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718667665209-QQI89FHR0ZUWCJBXOVWQ/same-day-testing-webmockup+copy.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718671609207-B6KNK7KVOBLJJ5KXIHJI/ucsd-images.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718730371459-E14BHUDO6RE4XDR8290G/text-quest-results.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718743222280-W97GCUHL278IC88Z8J08/persona-image1.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764526833013-D5V7BMFVZSTVUSL82H0M/jm-workshop-photo-group-sitting-talking4-square.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764538046706-MIA2T5YGDWQUACVOMYEX/unsplash-image-L8tWZT4CcVQ.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764538477682-6FP2W5GBB3TK3CZ1W80J/unsplash-image-26MJGnCM0Wc.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/b0fce11d-2c45-4eae-bcd9-778ba818260b/Find-a-doctor-webpage.png UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764543069954-FVRH3K0LV37QTO52SJXL/unsplash-image-iFSvn82XfGo.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/fb8e3fea-27ad-4a04-b88d-56ca5b38ba79/ed-wait-time-square.png UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718667665209-QQI89FHR0ZUWCJBXOVWQ/same-day-testing-webmockup+copy.jpg UX Research - Business Objectives Identify friction points in the appointment scheduling user journey Optimize symptom-based care selection to help users quickly find appropriate care options Drive design decisions grounded in user research rather than assumptions Improve overall usability and user satisfaction for appointment scheduling https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764536665719-7I6NHIAWPA8OJ1WCTHF7/slides-insights-details.webp UX Research - Appointment Booking User Research Study User research study examining the appointment booking experience on UC San Diego Health's website, focusing on navigation patterns, task completion rates, and identifying opportunities to reduce friction in the patient journey. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764536686978-91D1FRSUYX1N4686NXW0/same-day-empathymap.webp UX Research - Aggregate Study for Pattern Identification I combined and analyzed data from multiple individual users to identify common patterns, trends, and overarching insights. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718395425683-L4ZUGIC47KYR7VW7EZ60/screencapture-health-ucsd-edu-care-walk-in-same-day-2024-06-13-19_19_45.png UX Research - Original Page Design The original layout worked but needed a little improvement. After testing, most users were confused when reading the care options on the Same-Day Care page. "It took a few seconds to analyze and make decisions. Overall it was easy but could have been a little more straight forward." (Participant 2) https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718645044028-5B43ESIPYHVZNS61WPU8/Same-Day-Care-Icon-Design.jpg UX Research - Designing and Mockups I create mockups displaying various icons and rollover states. Then review these options with designers and stakeholders before collaboratively deciding on one design. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718646188468-XU9G7A8N4A8TWHKC2KPK/same-day-care-page.jpg UX Research - Proposed Simple Design Changes The new web page design was not drastic. Introducing this icons aimed to help users quickly identify the right option. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718645973194-UEHTJFU88YEABNJEILZA/same-day-testing-webmockup-copy.jpg UX Research - Approved and Coded After reviews and approvals are made, I compile clear documentation and send to the web development team for coding and launch. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718668414527-BATCT8IL15EQDJDIOCOA/image_of_a_computer_screenabtesting.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718667551991-YK113QNEN2LW6VP4SS5Q/slides-a-b-testing.jpg UX Research https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718668414527-BATCT8IL15EQDJDIOCOA/image_of_a_computer_screenabtesting.jpg UX Research - Business Objectives Validate creative direction by testing user preferences for different photographic composition styles Benchmark visual strategy against top healthcare competitors to ensure market alignment Establish evidence-based guidelines for future imagery selection and photography direction Assess brand cohesiveness across the website's visual elements Strengthen creative team confidence in established visual standards through objective analysis https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718671609207-B6KNK7KVOBLJJ5KXIHJI/ucsd-images.jpg UX Research - Image Audit Detail Research questions: Are our images attracting users? What type of images do users prefer on healthcare websites? Does the photography on our website resonate with the local demographic? https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718671609155-8A5Y68RCKTZYT16DQNKB/original-vs-variation.jpg UX Research - Original and Variation Tested I tested different imagery on the homepage to find out more about user preferences. An A/B test was conducted - here you can see the original and the variation used in the test. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764540368742-R2NH2ZDODOG7MBNA3APE/unsplash-image-aNVx2FpKAF8.jpg UX Research - Business Objectives Test the 66-character assumption to determine if copy volume above the fold impacts CTA performance Establish evidence-based content guidelines for hero areas across high-traffic pages Minimize risk on critical pages while gathering statistically significant data Build organizational A/B testing capabilities using a new platform and refined processes Create replicable methodology for future content and messaging experiments across the website https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718730058584-YFOKR18L8CEWWMV6YG9Q/text-quest-variation.jpg UX Research - Test Variations If less text is around a CTA, does that result in more clicks? https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718730371459-E14BHUDO6RE4XDR8290G/text-quest-results.jpg UX Research - Results A thorough slide deck is created documenting the entire process. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718743222280-W97GCUHL278IC88Z8J08/persona-image1.jpg UX Research - Persona Preview Miro was used to build this colorful layout. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718743222257-JSK5QYQ9CZDD56Q0R1XL/persona-image2.jpg UX Research - Additional Personas Several personas were created for this project. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764532180477-QNQ5JNOVN6PRZNSIG91V/unsplash-image-csWk3OCV7Mc.jpg UX Research - Business Objectives After interviews, I analyze and organize the data using various methods, including affinity diagrams, empathy maps, and insight identification. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/ec38c52c-363f-400e-a801-9a5d94c83ce9/Presentation+slide+preview UX Research - Make it stand out View a portion of the slide deck presented to stakeholders. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/d5873e91-7c25-4656-bfbf-0a3503a54130/jm-workshop-photo-group-sitting-talking3.jpg UX Research - Business Objectives After interviews, I analyze and organize the data using various methods, including affinity diagrams, empathy maps, and insight identification. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/7a623504-ce93-4c9e-8379-f908057b53f1/JM-simplified-journey-map-slide.png UX Research - Meet "Specialty Care Sally" Scenario: Sally, 58, a retired teacher with higher education, searches provider profiles to find critical information about each specialty care provider's specific experience with her rare condition, patient outcomes, and specialized techniques. She needs confidence in her choice but struggles to compare providers—especially on her phone. This persona grounded our abstract methodology in concrete user needs and became the lens through which we evaluated every touchpoint. View the slide https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/daa10c4b-3a5a-42e1-9278-5396b3f2c71f/JM-slide-assumption-mapping-to-validation.png UX Research - Make it stand out Images of post it notes on a wall with teams assumptions of the user experience, a photo of the workshop participants, and last a digital layout of the assumption notes next to validation notes from user interviews. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764526833013-D5V7BMFVZSTVUSL82H0M/jm-workshop-photo-group-sitting-talking4-square.jpg UX Research - Participants in User Journey Workshop Discussing next steps on how we will be validating our user journey assumptions. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764526986532-RKTR231QSVBUEZ22NC96/UJM+Brief+Image.png UX Research - Project Brief & Objectives Strategic overview defining the challenge, business objectives, target audiences, and expected outcomes for the collaborative journey mapping initiative aimed at improving specialty care patient experience. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764529812879-UZRSEHCCTOANZE5MHXU6/JM+Summary+preview+image.png UX Research - Workshop Findings: Patient Pain Points & Opportunities Stakeholder presentation synthesizing insights from journey mapping workshops and patient interviews, highlighting critical friction points in specialty care selection (availability, credibility, mobile experience) with prioritized recommendations for cross-functional teams. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764526989489-95MB2X0LRDBLW78N7JY0/UXR+Study+Plan+image.png UX Research - Research Study Plan Comprehensive research protocol outlining methodology, participant recruitment strategy, interview questions, and timeline for understanding specialty care provider selection through both internal stakeholder interviews and external patient research. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764526637977-C7MZZBKCLNR181ETZPSV/JM-rainbow-study-preview.png UX Research - Rainbow Study Spreadsheet Preview https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764531288954-U1CS244SNXDOYQAT1A08/jm-workshop-photo-group-sitting-talking.jpg UX Research - Participants in User Journey Workshop Participants discuss customer pain points. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/d97ef675-e94e-4a5f-95e0-e6cf6107cc1b/flu-flow-page-image.png UX Research - Business Objectives After interviews, I analyze and organize the data using various methods, including affinity diagrams, empathy maps, and insight identification. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/533f0e54-c5e2-4bf4-97d9-51e8854ccc9c/flu-flow-presentation-preview-image.png UX Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764539523923-EBMZCWLZ2E7CBG15SBVG/unsplash-image-5CcWV_27wLs.jpg UX Research - Business Objectives After interviews, I analyze and organize the data using various methods, including affinity diagrams, empathy maps, and insight identification. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/a5e03f14-437a-4d0f-9c88-1185f48cbf5f/ed-wait-time-presentation-opportunities-slide.png UX Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/b0fce11d-2c45-4eae-bcd9-778ba818260b/Find-a-doctor-webpage.png UX Research - Business Objectives After interviews, I analyze and organize the data using various methods, including affinity diagrams, empathy maps, and insight identification. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/dc5c0d93-88cd-4d16-ba63-d683819c1419/Research+Find+A+Doctor+Preview+-+Key+Insight+Slide.png UX Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/5bfca9ac-48cf-4c80-b9d2-54174bf7bbea/improving-search-user-quote.png UX Research - Business Objectives After interviews, I analyze and organize the data using various methods, including affinity diagrams, empathy maps, and insight identification. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/6f931445-5801-45ee-ace3-daefc85486f3/improving-search-methods-used.png UX Research - Make it stand out Presentation slide describing tasks performed for this usability test. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/ac126ec8-99dd-4572-bb83-4decaaac937a/improving-search-key-metrics-icons.png UX Research - Make it stand out Presentation slide sharing task success rate, abandonment rate, and confidence rate for one of the tasks completed by users. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/81e7e661-5008-4eb2-923b-7436300e0972/improving-search-key-points-slide.png UX Research - Make it stand out Presentation slide preview summarizing key points for stakeholders. https://www.sarahshaum.com/vitae daily 0.75 2024-06-13 https://www.sarahshaum.com/contact-me daily 0.75 2024-06-13 https://www.sarahshaum.com/about daily 0.75 2025-12-29 https://www.sarahshaum.com/contact daily 0.75 2024-06-13 https://www.sarahshaum.com/home daily 1.0 2026-02-02 https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/5df5cb6f-e463-448a-bfaa-bcdec2d008a7/find-a-doctor-webpage-800x800.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718667665209-QQI89FHR0ZUWCJBXOVWQ/same-day-testing-webmockup+copy.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/cebeb236-22df-4417-a6f6-7575b51e1871/journey-mapping-workshop-2025-800x800.jpg Home https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/87a19274-5493-4cca-af9a-ebb0f6d0182e/cye-web-mockup-white-800x800.jpg Home https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1766961388949-S53Y0H5NQUCIK79ON0CB/unsplash-image-zoCDWPuiRuA.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/6c99d75b-a150-4942-86f2-7b6df74236ee/Oakhull-web-mockup-white-800x800.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sarahshaum.com/ux-portfolio-template daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718391032101-4EQ9JYFABBPY4EFL9FL8/man-talking-to-woman-on-laptop-interview UX Research | TEMPLATE https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718645973194-UEHTJFU88YEABNJEILZA/same-day-testing-webmockup-copy.jpg UX Research | TEMPLATE https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718645369314-XR3O4UELEEEUHL69CPAH/slides-insights-details.jpg UX Research | TEMPLATE - Thorough Recommendations & Insights (Copy) (Copy) I provide detailed research goals, insights and recommendations. Every step is documented. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718645060486-84F36PVS6R4WDN8VRM4W/same-day-empathymap.png UX Research | TEMPLATE - Pattern Identification (Copy) (Copy) An empathy map is one tool used to look at user patterns. Other tools created for this project were interview notes, an affinity diagram, pattern identification, and insight identification documentation. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718395425683-L4ZUGIC47KYR7VW7EZ60/screencapture-health-ucsd-edu-care-walk-in-same-day-2024-06-13-19_19_45.png UX Research | TEMPLATE - Original Page Design (Copy) (Copy) The original layout worked but needed a little improvement. After testing, most users were confused when reading the care options on the Same-Day Care page. "It took a few seconds to analyze and make decisions. Overall it was easy but could have been a little more straight forward." (Participant 2) https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718645044028-5B43ESIPYHVZNS61WPU8/Same-Day-Care-Icon-Design.jpg UX Research | TEMPLATE - Designing and Mockups (Copy) (Copy) I create mockups displaying various icons and rollover states. Then review these options with designers and stakeholders before collaboratively deciding on one design. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718646188468-XU9G7A8N4A8TWHKC2KPK/same-day-care-page.jpg UX Research | TEMPLATE - Proposed Simple Design Changes (Copy) (Copy) The new web page design was not drastic. Introducing this icons aimed to help users quickly identify the right option. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1718645973194-UEHTJFU88YEABNJEILZA/same-day-testing-webmockup-copy.jpg UX Research | TEMPLATE - Approved and Coded (Copy) (Copy) After reviews and approvals are made, I compile clear documentation and send to the web development team for coding and launch. https://www.sarahshaum.com/design-1558-web-1 daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/c3f8acae-02ab-4ff6-9f72-2f3142e6a955/1558-web-mockup-square.jpg Design | 1558 Brand Agency (Copy) https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/c3f8acae-02ab-4ff6-9f72-2f3142e6a955/1558-web-mockup-square.jpg Design | 1558 Brand Agency (Copy) - The Problem The previous website functioned adequately but failed to capture the dynamic, collaborative energy that defines 1558's approach to brand work. CEO and Brand & Marketing Director identified a critical disconnect: the site looked professional but felt static and formal, missing the creative spark and personality that clients experience when working with our team. https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764548785470-JU15YTDILDJEE4ZSUPQG/1558-home-screen-desktop.png Design | 1558 Brand Agency (Copy) https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764547909912-HK7YQN3EKPQCH566K5PZ/1558-propel-screen-desktop.png Design | 1558 Brand Agency (Copy) https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764547566743-HCIV71SMKECTU82EUTZ8/BA+Web-All+Our+Services.png Design | 1558 Brand Agency (Copy) https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764547909024-NJR4HGSC3VWCETZOLWTA/1558-home-screen-mobile.png Design | 1558 Brand Agency (Copy) https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764547568318-JSMNCWDISB03EBG7O3Q4/BA+Web-Content.png Design | 1558 Brand Agency (Copy) https://images.squarespace-cdn.com/content/v1/666a5e551d77e64a77ca7950/1764548716696-R19IRAAQDYVR1KQP2WTS/image-asset.png Design | 1558 Brand Agency (Copy) - 1558 Mood Board Collection of images, colors, and styles that inspire the mood and aesthetic we want to achieve.